The House Three - Yeretso Jewelry Creation

AVED YERETSIAN, FOUNDER OF YERETSO

“I spent my youth working as a diamond setter. And having been surrounded by the best jewelry designers, crafters, goldsmiths and other artisans of that time, it became my passion.”

LEGENDARY JEWELRY IS BORN OF A RICH TRADITION

At an early age, Aved Yeretsian found his calling for jewelry creation. The third generation of an Armenian family of jewelers, his mother introduced him to jewelry design. Aved quickly fell in love with the craft. By the age of 15, he started his career as a diamond setter. Ambitious and completely devoted to his burgeoning design passion, Aved opened his own workshop just two years later.

As Aved and his team of craftsman created jewelry for some of the finest haute couture houses, the Armenian artist gained a reputation for crafting jewelry of impeccable quality. By 1993, Aved was ready for more. He burst onto the scene with the founding of his now renowned jewelry house Yeretso.

Today, Yeretso stays true to its roots and remains a family business. Aved and his wife, who is the designer of Yeretso jewelry remain devoted to creating signature jewelry of unmatched quality

DESIGNS INFUSED WITH A LIFETIME OF PASSION

“My creative process is an expression of pure passion. Guided by my intuition, I listen to my inner voice, ignore current trends and remain loyal to secular traditions on my quest to create timeless works of art”. ~ Aved Yeretsian

Aved is the driving creative force behind Yeretso. Full of energy, and known for his lust for life, beauty and art, he possesses a Mediterranean character that is as spontaneous and exuberant as his one-of-a-kind jewelry creations.

In his illustrious career, Aved has pushed the boundaries of jewelry design, taking risks and breaking rules as he elevates his creations to the rarefied, elite status of high jewelry. His daring designs exude inventiveness and charm, yet are steeped in the rich tradition of high jewelry craftsmanship.

MAJESTIC STONES. SURPRISING DESIGNS. FLAWLESS CRAFTSMANSHIP.

Yeretso aspires to the ultimate in jewelry perfection. With an insatiable curiosity, Aved explores a diverse pallet of exceptional stones and unusual materials, unyielding on his quest to create jewels of unrivaled beauty.

Aved draws inspiration from the world around him, combining his passion for gemstones with his unorthodox creative instincts and rapturous thirst for perfection. Thus, Yeretso’s creations are defined by their luxury, design, comfort and flawless craftsmanship